MEET WOLFE
WE DON'T CHASE THE FUTURE ⎯ WE SHAPE IT
At WOLFE, we work at the intersection of brand, technology and culture as translators of human insight uncovering the emerging trends and shifts that shape consumer markets. We are a bespoke brand and intelligence studio for bold and visionary leaders who refuse to be ordinary.
From creating meaningful digital and content strategies to designing brand identities and assets, we help visionary brands and leaders connect with modern audiences in a way that feels organic, intentional and inspiring.
OUR VALUES
INSTINCT
We move with intuition ⎯ informed by insight and sharpened with experience.
INTEGRITY
We only do work that we believe in.
IMPACT
We turn signals into strategies that drive meaningful change.
CURIOSITY
We dig deeper and explore wider ⎯ Discovery is the engine of our work.
CRAFT
We are translators of complexity ⎯ Clarity is our artform.
COLLABORATION
We believe in the power of partnership and human connection.
OUR TEAM
The three women behind WOLFE bring together global experience, cultural intelligence and creative rigour. Blending strategy, human insights and systems thinking paired with brand, storytelling and executional craft, they bridge long-term vision and immediate impact — turning insight into work that is human, strategic and commercially sharp.
Partner
JULIA PAHINA
Julia leads with rare instinct — blending global experience in tech and brand to craft strategies that cut through noise and drive cultural impact. Before creating WOLFE, Julia built an international career across Australia, the UK and the USA before returning to Aotearoa to champion Pacific representation in tech. Today, she serves on several national boards shaping the future of digital governance, innovation and social impact.
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Partner
SAPHRON MATAMUA
Saphron is a strategist and creative generalist with a sharp consumer and cultural lens. She brings over a decade of experience building brands and advising leaders on what’s now and next in tech, brand and culture. A futurist and systems-thinker, she has worked across the digital landscape from the non-profit to private sector. Today, she leads WOLFE’s creative edge turning insight into brand, content and storytelling that moves — making complex ideas tangible and relevant.
Partner
ETEROA LAFAELE
Eteroa brings sharp insight and bold curiosity — combining technical mastery with a deep commitment to social impact. She has been recognised inForbes 30 Under 30 for her work in digital equity and awarded Young New Zealander of the Year for bridging technology and community across Aotearoa. Today, Eteroa leads initiatives that close the digital divide, mentoring emerging Pacific tech talent and shaping inclusive innovation across New Zealand.
WHAT WE DO
At WOLFE, we help organisations see what comes next and move into the future with clarity, conscience and commercial impact. Grounded in human insights, our bespoke strategies and creative work transforms intelligence into measurable impact ⎯ designing solutions that are meaningful, actionable and enduring. From brand to the boardroom, we partner with leaders to unlock their edge and cut through the noise in today's world.
We help brands and organisations with their
Digital + Content
Brand Identity + Design
Insights + Strategy
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Forbes 30 under 30 for Social Impact 2023
AWARDS
We are proud to have been recognised for our work in the tech and social impact space with our founders as recipients of numerous awards and accolades.
Hi-Tech Young Achiever Award 2024
University of Canterbury Young Alumni Award 2023
